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The term “Brainstorming” is commonly understood as a process in which a group of problem solvers “kick around ideas.” The phrase “kick around ideas” is apropos because few people are schooled in methodology for conducting creative development meetings. Just as there are management consultants who train managers on how to optimize meeting agendas, there also are specialized consultants to train managers to effectively run creative ideation meetings. This article outlines some of the basic tools and sequences that a professional creative meeting facilitator might use to organize a group of talented people for problem solving.

The meeting must begin with a Client. The client is the representative who presents the problem to be solved. This is the person who is in a position to judge if progress is moving satisfactorily toward a solution. For example, suppose that the client works for a medical device company. Let’s suppose that they wish to develop a new product for which a pump is required that can be manufactured for a given price, within a given size and weight, have a delivery capacity, and be actuated by an operator in as specified manner. The group would then be charged to offer alternatives for how this might be achieved. http://cadmodels.org/?q=node/20

Due to the advent of collaborative web and information sharing technologies, we as product developers, engineers and manufacturers are seeing a greater number of upstarts, first timers and "newbies" attempting to enter the product development, intellectual property and inventor's arena. http://npdnetwork.com/?q=node/1

Bringing new ideas and product concepts to market. What to expect and why so many fail to achieve commercialization.

Many developers hoping to create products for commercialization often begin with meaningful ideas or processes but fail to bring them forward to commercialization. There are numerous factors which contribute to the success or failure of any product and often the outcome is the result of one or more of several factors.

"Necessity is the mother of invention" - Plato

In many cases the inception of a new product idea begins with identifying the need for a product device or process that makes certain tasks easier. Some products are clearly more necessary than others for example, the scraper used to de-ice a car windshield is a very useful product, during the winter months and in parts of the world that experience freezing conditions. The point is that even great products can have only limited market potential. Before considering the development of a product for commercialization, the technology should be evaluated for its feasibility.

Feasibility, looking at the whole PIE

(P)erforming due diligence - This can be as simple as looking at "The Big Picture". Do your research, search the internet, talk to industry professionals. Does the product idea make sense and is there any interest in the technology even from a grass-roots level?

(I)dentify market demand - Look at competitive products or those that may be similar if any. Determine whether or not the product is market worthy and if the demand for the product will potentially offset the expense of getting it there.